Women’s golf is one of the fastest growing arms of the leisure industry and is enjoying an unprecedented spell of celebrity endorsement.
Jodie Kidd first met leading sports footwear brand HI-TEC during the celebrity endorsed ALL*STAR Cup held last year at the Celtic Manor Resort, Wales. Her major complaint was she always has a huge problem finding decent women’s golf shoes that meet her required level of performance, comfort and functionality, not forgetting up-to-the-minute catwalk style.
HI-TEC, the UK’s number two golf footwear brand, recognized this as the perfect opportunity to partner up with this well known celebrity trendsetter and invited her to collaborate on the initial design and development ideas for their ladies golf footwear collection.
Jodie’s fashion insight and golfing experience combined with HI-TEC’s golf footwear expertise has resulted in the outstanding collection. Her role as design consultant on the all-new exclusive JK line, complete with personalized logos, is sure to grab the world’s attention and signals the start of Jodie Kidd’s successful collaboration with HI-TEC throughout their ladies lifestyle collections.